Once upon a time there was a cliche,

The cliche was found in the introduction, 

It almost reached a climax in the middle with another cliche twist,

It also finished at the end but at the end the cliche definitely came to the last point it could,

It happened at the end of a Friday as usual the anticipation of the weekend was more fulfilling than the weekend itself. 

It began again on Monday at the beginning where everyone got up an wished it was Friday again because as usual the anticipation of the weekend was more fulfilling than the weekend itself.

By the same token the anticipation of Monday was always worse on Sunday than it actually was when it the cliche began (again) on Monday. 

The cliche continued all of it's life in this fashion until Steve Jobs woke up at 3 in the morning on a Tuesday and decided he would start then with a beautiful new start. In doing so he killed the cliche and all that went before it. 

After Steve left beautiful new start it eventually became a new cliche but this time it was a beautiful cliche which was very user friendly and made people envious.